The former head of broker distribution at Heritage Bank, Michael Trencher, has joined Trycall’s board of directors.
Trycall was developed by Cameron Heasman in partnership with Madd Loans broker George Samios and first launched into the broker channel in 2017.
The subscription-based service enables users to leave direct-to-voicemail messages or broadcasts, send out voicemails that can transfer back to the office/phone number, and undertake surveys.
Following the departure of its founding directors to “pursue other opportunities”, the company has now welcomed to its board of directors Impact Consulting business coach and consultant Michael Trencher and the founder and head of advice at wealth business Fornaro Financial Group, Tony Fornaro.
Speaking of the new appointments, Trycall managing director Glenn Kunning said he was “thrilled such high-calibre executives were joining the Trycall board”.
“Our new directors bring a wealth of experience that will give Trycall the right mix of skills to execute our growth plans.
“The new directors are a welcome addition and will be key in guiding the business to further success”.
Mr Kunning also thanked the three founding directors for “their efforts in developing the business and overseeing the successful launch to market”.
Speaking of his new role on Trycall’s board of directors, Mr Trencher commented: “Before joining the Trycall board, I was actually a Trycall customer and a huge supporter of the business.
“When the opportunity arose to join the Trycall board and help drive growth, I jumped at the chance.”
Mr Trencher, who has worked in the mortgage industry for more than 15 years and held roles at NAB Broker, ANZ and Mortgage Choice, said he had “seen firsthand how difficult it can be for brokers to keep up regular communication with all their existing clients, let alone all the calls that are involved when prospecting for new clients”.
“Trycall solves this issue, and the best part is it’s a personalised message using the broker’s own voice,” he said.
Meanwhile, Mr Fornaro said he was also “excited” by the opportunities at Trycall, adding: “I hope that with my experience working across several verticals in the finance sector, I can help the board of Trycall deliver further success and assist as many customers as possible to improve their businesses by using the Trycall platform.”
Annie Kane is the editor of The Adviser, Australia’s leading source of news, opinion and strategy for mortgage brokers.
As well as writing news and features on the Australian broking industry, the mortgage market, financial regulation, fintechs and the wider lending landscape – Annie is also the host of the Elite Broker podcast and In Focus podcasts and The Adviser Live webcasts.
Before joining Momentum Media in 2016, Annie wrote for a range of business and consumer titles, including The Guardian (Australia), BBC Music Magazine, Elle (Australia), BBC Countryfile, BBC Homes & Antiques, and Resource magazine.
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