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Pepper Money expands AFL partnership

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Reporter 4 minute read

The non-bank lender has announced that it has broadened its partnership with an AFL club to include a women’s team and a junior team.

Pepper Money has expanded its commitment to Melbourne-based Australian Football League (AFL) club St Kilda by extending its support to the Southern Saints women’s Victorian Football League (VFL) team as well as the under 8 to 18 age groups that participate in the South Metro Junior Football League (SMJFL).

The non-bank lender claimed that the sponsorship extension would provide support to all levels of the AFL, from nurturing the grassroots clubs’ young sporting talent to providing equal opportunities across both women’s and men’s leagues.

Pepper Money also noted that it will be a principal sponsor of a women’s breakfast series and become a partner of the women’s VFL coaches.


“At Pepper, we are all about helping people succeed and are continuously looking for ways to make a difference in people’s lives,” Pepper Money’s chief marketing officer, Jo Thrift, said. 

“Aligning ourselves with the women’s and youth leagues is a perfect opportunity to nurture these emerging groups and help raise the profile of women in professional football,” Ms Thrift said.

“The new partnerships demonstrate our ongoing commitment to the greater Bayside community and we are excited about the opportunities our funding will open up.”

Moreover, the non-bank lender said that its support for the SMJFL would directly filter down to all 26 grassroots football clubs who are members of the league by funding new equipment and uniforms, while also enabling free entry into the league’s finals series, to ensure all family and friends can be involved in these community events.

SMJFL CEO Sarah Loh said of the partnership: “We’re excited to partner with a leading alternative financial institution. Pepper Money’s support will help to grow grassroots football and girls participation.


“The sponsorship will directly benefit each of the 26 SMJFL member clubs and for the league to continue to offer free entry into the finals series in 2018.”

Pepper Money has been partnered with the St Kilda Football Club since 2015.

[Related: Pepper announces major partnership and new brand]

Pepper Money expands AFL partnership
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