The aggregation group has announced the appointment of a new group executive of product, tech, and data to spearhead its digital, data, and AI innovation focus.
Aggregation group LMG has welcomed Whitney Cali to the executive team as its new group executive of product, tech, and data.
Cali joined LMG on Monday (29 September) from technology-enabled health and wellness company 28 Group, where she was chief product and technology officer.
Prior to that, she held senior leadership roles at REA Group – where she worked for 10 years – and has previously worked at tech start-ups, where she managed platform rebuilds, transformation programs, and AI integration.
The appointment centres on delivering a simpler, smarter, and more connected broker experience, with Cali tasked with overseeing the platforms, tools, and insights that support broker businesses.
Her remit will focus on leveraging LMG’s existing technology investment while delivering features that matter to brokers, including “better integration, smart platforms, and powerful insights”.
Sam White, the executive chairman of LMG, welcomed the new group executive to the team and stated: “Whitney is absolutely customer-obsessed, she always starts with the user and works backwards from there.
“She brings clarity, commercial focus and calm energy to complex problems. I’m excited to see her lead the next phase of our tech and data journey.”
Commenting on her new position, Cali said: “I love building products that take away friction and make life easier for the people using them.
“Brokers rely on fast, reliable systems and meaningful insights to serve their clients. My focus is making sure our platforms and tools work seamlessly, so brokers can spend more time on relationships and less time wrestling with tech.
“This is about making systems that function well – simpler, faster and more connected.”
The announcement follows LMG’s investment in its technology ecosystem in recent years, which has incorporated workflows, data-driven insights, and integrated platforms.
Carly Lloyd, LMG’s group executive for people and culture, noted that Cali’s appointment also signals the group’s ambition for its technology team.
“We’re serious about building a world-class technology team, and that starts with attracting world-class talent,” Lloyd said.
“Whitney brings deep expertise and inspiring leadership to our business.
“She’s also a great example of the kind of diversity in leadership and skills we want to see more of in tech.
“One of our key priorities over the next 12 months is to actively grow the number of women in our tech team because greater diversity brings better thinking, better culture and ultimately better results for brokers.”
The new hire comes as LMG focuses on building out its technology offering. Earlier this year, it entered into an agreement to purchase The Brokers’ Bible, a fintech platform founded by Property before Prada broker Katherine Persoglia to help brokers more quickly search through and identify appropriate lenders for specific scenarios.
It forms part of a broader move to roll out more AI-powered tools for its brokers.
Speaking earlier this year, Ewen Stafford, the executive director and CEO of LMG, said the group was aiming to build an “AI-powered, tech-enabled ecosystem that simplifies the complex, saves time, and helps brokers grow faster” as part of its 2028 strategy.
[Related: Aggregator to acquire broker-built fintech]
