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A major aggregator has announced it is to acquire a lender policy and scenario fintech, with its founder joining the aggregator’s corporate team.
Aggregation group LMG has entered into an agreement to purchase The Brokers’ Bible, a fintech platform founded by Property before Prada broker Katherine Persoglia to help brokers more quickly search through and identify appropriate lenders for specific scenarios.
What is The Brokers’ Bible?
First launched in 2023 to reduce the time taken for brokers to find relevant policy information, the library of lending policies enables brokers to enter keywords or niches and be automatically served with the lenders that have an appetite for that particular scenario, along with the details of the policy.
The fintech was built to reduce the need for brokers to know policy documents off by heart and negate the need for brokers to call business development managers (BDMs) to ask policy questions.
The Brokers’ Bible now includes a searchable lender scenario library of residential, commercial, and private lending policies; scenario guides; social media content and lender updates, which are created by brokers and updated daily.
It also features a 24/7 AI-powered “assistant” trained on lender policies and broker scenarios, BrokerChat.AI, designed to deliver fast answers to broker queries.
What does the acquisition entail?
LMG has now entered into an agreement to fully acquire the company for an undisclosed sum, as part of a broader move to roll out more AI-powered tools for its brokers.
The transaction is expected to settle on 1 August 2025.
The fintech will continue to operate independently and be publicly available for all subscribers (i.e. including brokers not aggregating through LMG).
It is expected that exclusive access and launch pricing for LMG and Loan Market brokers will be released later this month and premium features will also be integrated into LMG’s client relationship management platform (MyCRM) and learning experience platform Brokerversity.
Persoglia will remain as the CEO of The Brokers’ Bible and has also now joined the LMG corporate team, effective immediately. She will also contribute to LMG’s broader broker education, lender strategy, and scenario support initiatives.
Jess Wallis-Hinde will continue to manage and lead the Property Before Prada brokerage.
Why acquire it?
Commenting on the move, Ewen Stafford, executive director and CEO of LMG, said: “The Brokers’ Bible is solving one of the biggest daily pain points for brokers, getting fast, clear and accurate answers on policy.
“It’s a smart, broker-built solution that fits perfectly with where we’re heading: an AI-powered, tech-enabled ecosystem that simplifies the complex, saves time, and helps brokers grow faster.
“This acquisition is another step in delivering on our 2028 strategy, backing innovation that puts brokers in front of more clients, more often, with more confidence.”
Welcoming the LMG acquisition, Persoglia said: “I built The Brokers’ Bible because I was tired of jumping between lender portals, reading countless PDFs and emails, or waiting hours for a BDM call-back.
“I’ve always believed better policy knowledge upfront means fewer mistakes, less rework, and more confident brokers.
“The vision has always been bigger, and I’m so excited to have LMG backing it. Working with such a talented team means we can amplify the technology, design even more powerful features, and enhance the platform’s performance all while keeping the personal connection and supportive feel that our members value and rely on.”
You can find out more about how and why Katherine Persoglia built The Brokers’ Bible in the Elite Broker podcast.
Tune in to the episode with Persoglia, How this broker created The Brokers’ Bible, recorded in 2024, here:
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