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Liberty Network Services founder announces retirement, new leader appointed

by Annie Kane10 minute read

After nearly 20 years in the broking industry, a long-serving stalwart of the industry has announced his retirement.

The founder and managing director of boutique aggregator Liberty Network Services (LNS), Brendan O’Donnell, has announced his retirement after almost 20 years in the mortgage broking industry.

O’Donnell, who founded the aggregation arm of Liberty Financial in 2011 after having been the chief executive of Choice Aggregation Services for five years, will be succeeded by LNS state manager Daniel Marsi, who will take on the role of LNS CEO in the new financial year.

Speaking of his decision to retire, O’Donnell said: “It has been an honour to work with so many passionate professionals at LNS, who work tirelessly to support our advisers and help more people get financial.


“It has been a career high to watch LNS grow into the strong, dedicated network it is today.

“By far the highlight of the past 13 years has been the people. My team, the advisers, and the opportunities to help more people get financial is what has kept me driven and dedicated. But it’s time to pass on the baton, and I can think of none better to steer the network to an even bigger and brighter future than Daniel.”

The incoming LNS CEO has more than 18 years of industry experience, having been with LNS for the past decade following a career at GE Capital and Aussie.

Marsi said: “I have learned a great deal working alongside Brendan. He has navigated LNS through challenging times and leaves the network in a stronger position than ever before.

“I am excited for this next chapter and continuing the good work of helping more brokers build their business with LNS.”

Liberty CEO James Boyle thanked O’Donnell for his significant and valuable contributions to the Liberty group.

“Brendan has demonstrated distinguished strategic leadership at Liberty Network Services for the past 13 years. We thank him for his valuable contribution, confident that the transition of leadership to Daniel will be smooth and seamless,” he said.

“The measure of a good leader is the ability to step away and know that your team can carry on without you. Brendan has fostered a strong and dedicated team, who are set up for success, and we look forward to seeing Daniel build on this legacy.”

The announcement comes as LNS prepares for the end of the financial year, one that has reportedly seen Liberty adviser numbers grow to their highest yet, with more than 220 in the network.

[Related: How Liberty continues to champion women in finance]

brendan odonnel daniel marsi lns u f xj


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