AMP Bank has recruited from MyState for its new head of intermediary distribution and governance, with the group pushing to grow in the broker channel.
Paul Herbert has commenced in the role from today, with AMP Bank pledging to focus on the broker channel and to expand in key locations.
He has been tasked with driving mortgage growth and strengthening the bank’s service offering for brokers and advisers.
The bank is also currently on a recruitment drive in Victoria, looking to strengthen its state team.
Brisbane-based, Mr Herbert has a reported 25 years’ experience in the industry, having previously been the head of lending distribution at MyState and chief executive of the Rock Building Society.
He has also worked with Westpac, RAMS and GE Money.
Michael Christofides, general manager of home lending at AMP Bank, commented: “Paul is a highly regarded financial services leader with extensive experience in strategy development, sales management and people leadership.
“We know service levels are a top priority for brokers and advisers, and Paul’s appointment will be helping us continue to deliver best-in-class solutions and support.”
Mr Herbert added that he looks forward to building on AMP’s “strong track record”.
“Human connection is critical to the way brokers support their clients, which is why I’ll be placing a strong focus on culture and deepening relationships with our broker and adviser partners,” he said.
AMP has also said that it has invested in its technology and service enhancements, with a focus on automation and digitisation in the home loan application process. Most recently, the bank has simplified its verification of identity requirements.