Effi and AD Group enter new partnership

The Apartments & Developments platform is dedicated to off-the-plan apartments, town houses and land estate developed by AD Group as a listings portal for property buyers to discover new developments.

AD Group and Effi’s partnership will allow brokers to utilise AD Group’s websites to construct a brand profile and position themselves as a trusted broker, while also allowing consumers to use the Apartments & Developments platform to book appointments with brokers.

It will also allow borrowers to speak to their selected broker instantly from the Apartments & Developments website, using Effi’s instant call feature.

Brokers using the Effi platform will have no obligation to purchase ongoing leads or spend commitment, Effi said.

Chief executive of Effi, Mandeep Sodhi, said AD Group has “recognised the benefits” of partnering with Effi, adding: “We take pride in knowing our platform offering is beneficial to Australian brokers, and AD Group recognised this too.

“We’ve built this unique marketplace solution that can be white-labeled by comparison websites and property websites that want to show mortgage brokers without having to go through the hassle of building the whole infrastructure and onboard each individual broker.” 

The CEO added that the new partnership will “see thousands of property buyers” use AD Group’s platform to easily find brokers.

“In turn, brokers that use the Effi platform will be able to position themselves as a trusted broker,” Mr Sodhi said.

Jordy Catalano, AD Group’s managing director, said partnering with Effi was “an obvious choice”.

“We’re excited to be working with Effi to build out the home loan section of our property development platform,” Mr Catalano stated.

“Given that 70 per cent of all Australian home loans are settled by mortgage brokers, we saw an opportunity for showcasing mortgage brokers rather than direct lenders to ensure our users are shown the best rates, suited to their needs.”

Effi’s partnership with AD Group follows similar partnerships it had made with comparison websites Finty and RateCity last year.

Earlier this year, Effi flagged the launch of an enterprise version of its platform, having signed Loan Street as its first client.

Under the terms of the deal, Effi would power Loan Street’s back end through its lead management platform, and Loan Street would offer brokers mentoring, business coaching and wider skills training.

[RELATED: Effi to launch enterprise platform]