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Aussie: A family-style business

aussie a family style business aussie a family style business
Brad Crab, chief sales and distribution officer, Aussie 5 minute read

Promoted by Aussie

Aussie has been a powerhouse mortgage broking company for nearly three decades, with the strong brand offering brokers a running start, as Brad Cramb, Aussie’s chief sales and distribution officer, explains.

1. What does the Aussie brand stand for?

For nearly 30 years, Aussie has been championing a better deal for borrowers and putting progress within reach of more Australians.

Aussie has always operated with a ‘family-style business’ mentality, so we focus on having the right people that believe in our purpose, and supporting them with the tools and development they need to succeed in an ever- changing environment.


Today, our footprint extends nationally, with almost 1,000 brokers and over 200 Aussie stores across regional and metro Australia, and a commitment to expand even further in 2021.

Ultimately, it’s this unique blend of culture and purpose that have brought Aussie to where it is today, despite any challenges. Our people are resilient; we embrace change – and change is what we built this business on.

2. What benefits do brokers enjoy as an Aussie broker?

Aussie excels at investing in brokers and equipping them with skills to be successful by providing them with industry-leading learning and development programs to support their entrepreneurial spirit. Most recently, we invited our brokers and the entire industry to an exclusive digital event to hear from two legends, Andrew Agassi and Lleyton Hewitt, on how to “Ace your Game”. Giving our brokers and anyone across the broking industry a chance to hear from the best, on how you can be your best, demonstrates our commitment to our people and the wider industry.

In addition, we are continually investing in our technology for brokers to manage and grow their business – from investments into CRM systems, digital tools to help productivity, and security to protect your customer data. Scale is key for our brokers. We offer comprehensive systems to help brokers’ businesses to grow their teams to dominate the local area as the mortgage specialist.

If you join Aussie as a franchisee, we have a specialist team helping new franchisees through the due diligence phase, right through to locating a site, lease negotiation, store design, plus dedicated on- the-ground support in their crucial first 12 months.

Given that Aussie is a well-known consumer brand, many of our brokers have leveraged this as a “local brand” within their own communities. We continuously invest in award-winning marketing campaigns that resonate nationally, but also allow each broker and store to personalise and “own” the messages, which helps them to connect with their local communities.

We recognise that our brokers are an important element to the success of our brand, so we engage our entire network upfront with the right digital tools, resources and marketing to build a successful and powerful business. The value of our support is reflected in our ongoing broker engagement, with over 50 per cent of Aussie brokers with five-plus years loyalty, and over 30 per cent with 10-plus years loyalty.

3. What else can brokers expect from Aussie this year?

We have ambitious plans for the next six months.

We will continue to grow our franchisee numbers in order to have more feet on the ground to service the growing financial needs of our customers.

Long term, our focus will be on growing the network to add 200 brokers to the network and grow our retail store presence to 300 Australia-wide by 2023. Our goal is to ensure that any customer anywhere can talk to a local broker.

We will continue to invest in our diversified products and services and ensure that we continue down the path of meeting a wide range of customers’ property and finance needs, in more innovative ways.

Consumers have never had better service than ever before, everyone’s plugged into more technology, and in response, we’re going to be investing in more customer tools. Ultimately, we’re committed to continue enhancing our digital platforms in order to drive greater business efficiency for our brokers and customers.  

Aussie: A family-style business
aussie a family style business
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If you’re feeling overworked and overwhelmed in this fast-paced mortgage market, it’s time to make some changes, and the Business Accelerator Program can help! Early bird tickets are on sale now. Work smarter, not harder, this year.

aussie a family style business


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