Thinktank unveils rebrand

The non-bank has also removed its tagline of “leading commercial finance” as it refocuses on property finance in general.

According to Thinktank, the rebrand – developed in partnership with Create Design & Marketing and Get in the Loop – aims to “creatively align” its “contemporary reputation and proposition as a leading independent property lender” as well as its “significantly expanded presence in the market and continuing rapid growth”.

Thinktank CEO Jonathan Street commented: “We have sought to revise, modernise and evolve our branding to best reflect our values, ethos and way of doing business which, for us, is very much centred around people, relationships and the journey we share together.” 

Since starting up in 2006, the lender now has a portfolio worth over $2 billion, the lender highlighted, adding that its growth had been fuelled by sustained demand for property finance, including self-managed superannuation funds (SMSFs), which supported its expansion from commercial lending into residential mortgages and then investment products from 2017.

The lender has also been building its white label solutions in the third-party space recently.

This year, it launched electronic loan lodgement capability (through a partnership with Simpology) and adopted Salesforce as part of its move to digitise its operational platform and pursue further scale and opportunities.   

[Related: Thinktank surpasses $2bn in settlements]