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Mortgage Choice launches marketing support program

by Hannah Dowling4 minute read
Mortgage Choice

The major brokerage has announced the launch of a new six-month support plan for brokers who purchase an existing Mortgage Choice franchise, in a bid to help them “hit the ground running”.

The Marketing Support Package will provide new owners of existing Mortgage Choice franchises with a specialised marketing consultant to help them compile a six-month marketing plan, including the set-up of their unique mini site, social media pages and Google My Business.

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The package also includes the creation and implementation of a personalised advertising campaign within the franchisee’s local marketing area.

Once the campaign has been set up, the consultant will conduct a handover to the franchisee and ensure they understand the six-month plan in details.

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Mortgage Choice CEO Susan Mitchell said she was excited about the launch of the new package and in supporting new franchisees get a positive start.

“We are excited to launch this package as it allows our brokers to hit the ground running with a strong online presence from the day they join Mortgage Choice,” Ms Mitchell said.

She said the new support package aims to reduce the “considerable time and effort” that new business owners put into development and implementing a successful marketing plan.

“When you buy a Mortgage Choice franchise, you can have the peace of mind that you don’t have to be a copywriter or social media expert – that’s our job. 

“Just as you take the legwork out of the home loan process for your customers, the package is designed to take the legwork out of marketing for you,” she said.

The new program has been created off the back of Mortgage Choice’s existing marketing support channels for franchisees, including its integrated social media planning platform Metigy, and a centralised communication program, MC Connect.

Matt Cunliffe, franchise owner of Mortgage Choice in Brisbane City, said the marketing support channels have helped him manage his marketing strategies and maintain ongoing contact with clients.

“With a large existing client base and a small team, it can often be hard to find the time or manpower to make regular contact with past leads,” Mr Cunliffe said.

“The introduction of the lead nurturing program has taken this task off our hands whilst ensuring that we can maintain regular contact in the form of helpful and relevant emails.”

[Related: Mortgage Choice appoints chief advice officer]

Mortgage Choice launches marketing support program
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Hannah Dowling

Hannah Dowling

AUTHOR

Hannah Dowling is a journalist for The Adviser and Mortgage Business.

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