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Lender cuts rates, rebrands

by Staff Reporter7 minute read
The Adviser

Staff Reporter

RESIMAC has today announced the rebrand of its retail aggregation business, Hemisphere Financial Solutions.

From today, the retail business will be known as RESIMAC Financial Services.

RESIMAC chief operating officer Allan Savins said the rebrand would enable the company to “better leverage the brand equity of its well-known parent company”.

“We think RESIMAC Financial Services better reflects our company’s strong history and stability,” he said.

“RESIMAC Financial Services has a unique product range in comparison to its peers, that can offer competitive low rate prime loans, SMSF loans and specialist lending loans under the one brand.”

RESIMAC Financial Services also announced a 0.50 per cent per annum interest rate reduction, for a limited time, across the entire specialist lending product range.

“RESIMAC maintains its market leading position and continues to set the benchmark for where specialist lending is today, not only in terms of price but in risk appetite and underlying policies as well.”

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