Determined to grow its market share, one of Australia’s non-major lenders is set to launch a new brand campaign in the marketplace.
Suncorp Bank’s new brand campaign will be faced by Australian cricketing legend Adam Gilchrist.
Speaking about the new decision to appoint Mr Gilchrist as the bank’s brand ambassador, Suncorp Bank’s general manager intermediaries Steven Heavey said the cricketer was the “perfect fit” for the lender.
“Adam’s a natural fit for the Suncorp Bank brand – like our people and customers, he’s passionate about the things that matter most in life like family, friends, community and business,” Mr Heavey said.
“With a reputation as being one of Australia’s most genuine sporting personalities, we couldn’t be more proud to have him represent us and what we stand for.”
According to Mr Heavey, the new campaign will speak to the heart of what the bank stands for – being genuine and putting customers first.
Mr Heavey said the campaign would directly complement the achievements realised in the Bank’s intermediary channel throughout 2012.
“Suncorp Bank intermediaries have made a genuine commitment to the third party channel and improving our broker proposition,” Mr Heavey said.
“We’ve achieved significant growth by investing in our back office and online capabilities, together with the implementation of an attractive, simplified commission structure and a new leadership team to drive business development.
“These significant improvements, coupled with our market leading products and interest rates, provide an offer nothing short of genuine.”