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Home brand products to gather momentum in 2012

by Staff Reporter10 minute read
The Adviser

Staff Reporter

Advantedge Financial Services has earmarked 'home brand' mortgages as a leading area of opportunity in the year ahead.

According to general manager – Advantedge Distribution, Brett Halliwell, home brand or 'white label' mortgages are a good way for brokers to engage and maintain clients.

"Home brand mortgages represent an increasingly large proportion of our lending and we are seeing a real drive towards these products among our broker partners," Mr Halliwell said.


"Those brokers who have adopted home brand mortgages are reporting positive client feedback and strong client engagement.

"This is essential in an industry where sticky clients are the key to successful and profitable businesses."

In addition to offering clients an own-branded product suite, Advantedge-backed home brand products also enable brokers to provide a compelling, genuine bank alternative, Mr Halliwell said.

"Drawing on NAB's balance sheet funds, our aggregation partners' home brand products are very competitively priced and stack up next to any of the majors' offering.

"Moreover, our aggregation platforms' home brand products offer several clear standout benefits typically associated with non-bank products – service and speed," Mr Halliwell said.

Direct access to home brand mortgage credit assessment staff offers better turnaround times, he added.

"This can make a massive difference to the client experience throughout the assessment and settlement processes."

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