One aggregator has bolstered its broker proposition, adding Australia's fifth largest building society to its lender panel.
From today onwards, PLAN Australia brokers will have access to Wide Bay Australia's suite of home loan products.
Speaking about the appointment of Wide Bay, PLAN Australia chief executive Trevor Scott said it was fundamental for aggregators to deliver members access to lenders and products that cater to all segments of the market.
"The addition of Wide Bay to PLAN Australia's lending panel will further enhance its members' customer proposition," he said.
"We have long been focused on ensuring our members have access to a range of products that suit every borrower's needs. The wider our panel offering, the greater the capabilities of our members.
"Wide Bay provides a range of competitive and flexible products backed by an experienced and responsive BDM team that we are excited to offer to our members.
"In addition, it gives depth to our lender panel by way of an established credit union. Credit unions have long been favoured by Australian borrowers; through adding Wide Bay to our panel our members can now meet the needs of clients that seek credit union products."
PLAN Australia's national operations manager Brett Mansfield said Wide Bay was appointed to the panel after discussions with the aggregator's broker network.
"Where we see a gap, or where we receive feedback from members regarding a certain lender's products, we look to move on that," he said.
Mr Mansfield said PLAN Australia had received a number of member enquiries regarding Wide Bay, particularly their impressive product offering for first home buyers.
"Their ability to cater for first home buyers with high LVR products, the option for capitalised LMI, and consideration of non-genuine savings, are all very compelling," he said.
Wide Bay manager of structured finance and interstate operations Dale Hancock said the new alliance with PLAN Australia would enable the building society to further grow its national footprint.
"We are strengthening our geographic spread across Australia and strategic relationships such as ours with PLAN Australia are key to achieving our growth plans and goals," he said.