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Bank revamps online presence

by Staff Reporter8 minute read
The Adviser

Staff Reporter

In a bid to improve its online presence in the market, Bankwest has relaunched and revamped its website.

Bankwest retail chief executive Vittoria Shortt said the new website offers customers a range of tools to help them select, compare and apply for products online.

The website includes shopping basket type functionality, filtering capabilities, user generated comparison charts and ways to save and share selections.

According to Ms Shortt, the bank’s online search tool is also the first of its kind for banks in Australia.

“It takes visitors to where they want to go in one easy click. Like other search engines, it predicts popular search terms and suggests keyword matches as users type,” she said.

“Consumers are increasingly tech-savvy so we have invested considerable time into making the website as user friendly and satisfying as possible. We’ve looked at the best websites beyond financial services and used this to benchmark ourselves. We’ve simplified online research for customers and given them the rich experience they expect from the best sites online whilst also maintaining our unique Bankwest brand.”

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