The lender has bolstered its leadership team with the appointment of an experienced financial services leader as its new national sales manager.
Moula has announced the appointment of Christine Gough as its new national sales manager, a role that will see her lead the unsecured working capital’s national sales team.
Gough – who started in the role in June 2026 – brings 25 years’ financial services experience to the new role, including two decades in business development.
Moula is majority owned by non-bank lender Liberty Financial Group (Liberty).
As part of the appointment, Gough transitioned from Liberty, where she most recently served as state sales manager for Victoria and Tasmania.
She joined Liberty in 2014, moved into a state leadership role in 2021, and has led business development teams across asset finance, residential, commercial, SME, and SMSF lending.
Gough has also held BDM roles with Bank of Melbourne and RAMS.
Commenting on the appointment, Liberty Financial chief distribution officer David Smith highlighted Gough’s extensive experience in relationship management and team leadership.
“We’re delighted to appoint Christine to Moula as national sales manager,” he said.
“Her deep industry experience, relationship-first approach and proven ability to build high-performing teams will be invaluable as we continue supporting our broker partners and the Australian SMEs they serve.”
Meanwhile, Gough said she was eager to take on the new role.
“I’ve always believed success must be mutual. We only succeed when our business partners succeed, and that belief has shaped my relationship-first approach throughout my career,” Gough said.
“I’m passionate about creating high-performing cultures that balance strong results with genuine team support, and I’m looking forward to working with the Moula team and our partners nationally.”
Growing market
The appointment follows Liberty’s announcement that it had acquired a 50 per cent stake in Moula in February 2026.
Liberty had previously held a 20 per cent stake in Moula, after having first taken a stake in the non-bank in 2015.
At the time, the group said there were “obvious synergies” between the two businesses, adding it believed Moula was “better with us than independent” and could become a “really significant” part of the Liberty business.
Speaking to The Adviser sister brand Broker Daily following the acquisition, Liberty Financial CEO James Boyle said: “The acquisition of the controlling stake is really about working closely with the Moula business and teams to get an even broader range of products out to our brokers for their customers.
“We think it’s really complementary of our existing offer, particularly in terms of secured commercial lending for small businesses. And we think there’s a really exciting synergy to explore their long history of delivering cash flow solutions to businesses, complemented by our long history of providing secured, set-and-forget amortising loans for small businesses.
“So, we’ll be working to review the Moula product offer, to broaden it, and to work in collaboration together to provide better solutions for SME borrowers.”
[Related: Moula welcomes new Victorian/Tasmanian BDM]
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