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Non-bank lender ‘cheers on’ Liberty A-League players

by Kate Aubrey10 minute read

As the excitement builds around the Matildas’ remarkable journey in the World Cup, non-bank lender Liberty is backing the talented players from the Liberty A-League.

In a thrilling and record-breaking tournament, the Matildas' remarkable journey in the 2023 FIFA Women's World Cup unfortunately concluded last night (16 August), as they were defeated by the England Lionesses with a score of 1-3. Despite this valiant effort, the Matildas demonstrated their skill and left a lasting impact on the global stage of women's football.

Celebrating the impressive achievements of the Matildas, Liberty CEO James Boyle expressed his enthusiasm for the significant contributions made by Liberty A-League players within the Matildas squad.

Notably, Cortnee Vine, a player from the Liberty A-League, scored the winning penalty in a thrilling match against France.


Although their quest for the championship title has ended, the Matildas are set to face Sweden in a highly anticipated contest for third place. This match is scheduled to take place on Saturday, August 19, in Brisbane.

The support from Liberty and the historic achievements of the Matildas, highlight the growing significance of women’s sports in Australia.

“We’ll definitely be cheering them on as they continue their awesome World Cup performance,” Mr Boyle said.

He said through sponsorships like the one with the Liberty A-League, the organisation is proud to support the next generation of football stars.

Liberty’s involvement in the Liberty A-League Women’s competition began in 2021–22, when the non-bank lender became the official naming partner.

This collaboration not only granted naming rights to the competition but also included the Liberty Pass initiative, which provides free access to Liberty A-League games for children under 16.

This is not the first time Liberty has entered the realm of professional sports partnerships.

The organisation previously joined forces with the Women’s Big Bash League’s Melbourne Renegades in 2019 and later extended this partnership to Melbournes Renegades Big Bash League side.

Additionally, in the following year, Liberty solidified its position as the official financial services partner of the Australian Football League’s Essendon Bombers.

As the World Cup journey continues, the cheers and support from Liberty serve as a rallying cry for the Liberty A-League players and the Matildas.

[Related: Liberty scores A-League women's football naming partnership]

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