Elders joins PCF Group

It follows the recent decision by Elders to appoint former Liberty Financial business development manager (BDM) Sam Jolley as its inaugural national growth and asset finance manager.

Elders Home and Commercial Finance, the independent broking arm aligned with the real estate network of Elders, welcomed former Liberty BDM Sam Jolley to its team in July, signalling their plans for “a huge growth phase”.

The partnership between Elders and Choice will utilise the group's MyCRM technology and support of on-the-ground, state-based teams.

Elders national manager, home and commercial finance, Debbie Ettridge said the partnership offered a “unique proposition in the broking space”.

It would also provide Elders the opportunity to “leverage Choice’s technology platform MyCRM, diverse lender panel and on-the-ground support specialists” who would assist their growth ambitions, she added. 

Ms Ettridge said MyCRM’s wholly digital loan experience would appeal to customers and provide further motivation for referrers to strike up referral partnerships with Elders brokers.

“As a national broking business, teaming up with another truly national network support structure will help us grow across our metropolitan, regional and rural marketplaces," she said.

“The post COVID-19 tree-change movement, as well as favourable seasonal farming conditions in many states over the last two years, has propped up the economies of many regional and rural communities where we already have excellent profile and relationships.

“As the market edges back in favour of buyers, brokers are going to be critical for real estate agents, helping refer buyers to their properties and helping them transact for their sellers.” 

Managing director of PCF Group (PLAN Australia, Choice Aggregation Services and FAST) Stephen Moore said the addition of Elders into the group was a significant win for Choice.

“Elders’ longevity comes down to their service proposition: they’ve been able to adapt with changing economic conditions and market expectations,” said Mr Moore.

“We’re thrilled that Elders has recognised Choice’s broker offering as the best way to future-proof their network.”

[Related: Elders welcomes first national growth and asset finance manager]