the adviser logo

Major bank announces new CEO, consumer

by Annie Kane9 minute read
Major bank announces new CEO, consumer

A big four bank has appointed a new chief executive for its consumer division.

Westpac has announced that it has appointed Chris de Bruin as chief executive of its consumer division.

Mr de Bruin, currently CEO of Middle Eastern non-bank Deem, will join the big four bank in “early 2021” (subject to regulatory approvals).

He has more than 24 years of experience in the financial services industry and spent more than 13 years at Standard Chartered Bank. His last role at Standard was global head, retail products and digital banking.


Richard Burton will remain as acting chief executive, consumer, until Mr de Bruin starts.

Speaking of the appointment, Westpac group CEO, Peter King, said: “It’s a pleasure to welcome Chris to the group executive team.

“Chris has extensive experience in consumer banking, including leading the global retail distribution and product portfolios, as well as several regional consumer businesses, of a multinational bank.

“He also has a strong background in fintech and digital banking, which will be particularly valuable as we work to enhance our digital capability and better meet customers’ changing needs.”

Mr King thanked Mr Burton for his role as acting chief executive of consumer, saying he had done a “great job continuing to drive the business”.

[Related: Westpac to onshore jobs to improve processing lags]

Read the latest issue of The Adviser magazine!
The Adviser is the number one magazine for Australia's finance and mortgage brokers. The publications delivers news, analysis, business intelligence, sales and marketing strategies, research and key target reports to an audience of professional mortgage and finance brokers
Read more