Powered by MOMENTUM MEDIA
the adviser logo
Lender

BDM leaves bank to set up brand coaching business

by Reporter4 minute read
brand coaching business

Suncorp’s Perth business development manager, Dino Pacella, is to leave the bank next week to set up his own brand accountability coaching business.

Mr Pacella, who has been with Suncorp for the past seven years (and who has been a BDM for the Perth area for the past five), will step down from his role at the bank on Friday, 9 November, to concentrate fully on his eponymous business venture as well as the National Finance Brokers Day brand.

Mr Pacella said that his business will cover both small business owners and corporate employees. It will comprise one-on-one coaching involving brand messaging and post analytics, keynote speaking, corporate workshops and a subscription-based, bi-weekly video segment, Ubervation.

Speaking to The Adviser about his new brand accountability coaching business, Mr Pacella said that he was pursuing his “passion of personal branding” and “obsession” with LinkedIn.

Advertisement
Advertisement

“The passion stemmed from a lot of time spent across LinkedIn and the evidence that I’ve seen around the power of being able to help people,” Mr Pacella said. 

“I’m a bit obsessed with it and I’ve done a lot of work with it and spoken to a lot of people overseas about it. Australians have been quite slow adopters of the platform, but those in the UK and US use it religiously. So, I’ve learnt a lot from people in those markets about what goes on behind the platform and the science behind it and how to actually build something that is credible, that is tangible and that will get you to the next level.” 

Suncorp has confirmed that Mr Pacella will step down from his role next week and that the bank will be recruiting for his replacement in due course.

WA-based brokers are being advised to contact Suncorp’s WA business development consultant, Ashton Grove, in the interim period while the recruitment process continues.

 [Related: BDM hits out at broker article]

business meeting ta

JOIN THE DISCUSSION

You need to be a member to post comments. Register for free today

MORE FROM THE ADVISER

PhilipLowe mb

RBA attempts to curb runaway inflation

On Tuesday (5 July) the Reserve Bank of Australia (RBA) announced at its monetary policy meeting it will increase the...

READ MORE
flood qld suburbs ta

Home loan support offered to NSW flood victims

Widespread persistent heavy rain over large swathes of NSW over the weekend and into Monday (4 July) has caused major...

READ MORE
Dr Jane Rennie CPA

Accountants to decline ‘capacity to repay’ requests

The leaders of CPA Australia, the Institute of Public Accountants (IPA), and the Chartered Accountants Australia and...

READ MORE
magazine
Read the latest issue of The Adviser magazine!
The Adviser is the number one magazine for Australia's finance and mortgage brokers. The publications delivers news, analysis, business intelligence, sales and marketing strategies, research and key target reports to an audience of professional mortgage and finance brokers
Read more