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Independent property portal launches tailoring tool

by James Mitchell10 minute read
Property portal

In preparation for the spring selling season, one independent property portal has launched a tailored data-driven tool, giving buyers, sellers and renters access to detailed property insights.

View.com.au, formerly known as realestateVIEW.com.au, will launch Property 360, a tool that allows users to customise price estimates based on recent or future alterations, track value, calculate price estimates, observe historical data and search neighbouring properties.

Property 360 includes details from over 10 million properties and is free to use across Australia.

CEO Enzo Raimondo said that the goal of the new portal is to empower people through property data and analytics.


“Our research shows that consumers are looking for more data-driven information to help them make more informed decisions,” Mr Raimondo said.

“View.com.au provides intelligence and accurate property price estimates, giving people more control over how they browse, as well as greater access to insights and a better view of the whole picture.”

He said that the new portal will provide Aussies with a view of the neighbourhood, not just the home.

Mr Raimondo said that, as spring approaches, the data is revealing these significant trends:

1. National listings have increased 3 per cent in June and house prices are trending slightly lower. The pendulum has swung back to buyers.
2. High unit supply will likely put downward pressure on inner-city unit prices, particularly in Melbourne and Brisbane.
3. There has been a moderate dip in auction clearance rates.

View.com.au has over 1.7 million visitors per month.

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James Mitchell


James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.

He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.

He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.

James holds a BA (Hons) in English Literature and an MA in Journalism.


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