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Regional bank ‘enhances’ home loan offering

by Reporter7 minute read

Adelaide Bank has announced an ‘enhanced’ service and product offering for the home loans offered under AFG’s white label AFG Home Loans.

As part of the “strengthening in the relationship” between the regional bank and the aggregator, the AFG Home Loans white label offering has now become AFG Home Loans Alpha, which will be supported by a dedicated customer hotline to Adelaide Bank’s locally-domiciled call connections centre, while brokers will be supported by the bank’s partner assist team.

Damian Percy, general manager at Adelaide Bank, commented that the white label offering has been “polished and rebranded” and comes with a new credit card.

“The new enhanced product and service offering is backed by AFG Home Loans’ sales team and Adelaide Bank's service team to ensure a seamless lending experience for both AFG brokers and their customers,” Mr Percy said.

He added: “It’s a tough and highly competitive lending market at the moment, but of course in the ‘beauty parade’ of home loan products out there, Adelaide Bank’s service offering, new back office systems and rapid turnaround times should make AFG Home Loans Alpha a standout choice for busy brokers.”

AFG chief operating officer David Bailey said he was “very pleased to partner with Adelaide Bank to deliver AFG Home Loans Alpha”.

[Related: Regional bank positions itself for broker channel growth]


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