the adviser logo

Major bank names new third-party boss

by James Mitchell7 minute read
Major bank names new third-party boss

Australia’s largest mortgage lender has announced the appointment of its new head of third party for NSW.

In a note to CBA staff this morning, CBA general manager of broker sales Sam Boer revealed that Irene Rowlands has been appointed to the position of head of third-party banking distribution NSW/ACT, home buying.

“Irene has over 22 years' finance industry experience, most recently as a retail general manager and prior to that head of sales performance. Irene’s deep and diverse experience across customer experience, service strategy, change and sales puts her in great stead to take on this key role within our business,” Mr Boer said.

“As head of third-party banking distribution NSW/ACT, home buying, Irene will bring her business acumen and leadership skills to work with internal and external stakeholders and business partners to help us deliver on our vision of securing and enhancing the financial wellbeing of people, businesses and communities.”

Ms Rowlands will commence in the role Monday, 19 September 2016.

[Related: Third-party a 'critical channel' for home loans, says CBA]

cba  x

James Mitchell


James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.

He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.

He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.

James holds a BA (Hons) in English Literature and an MA in Journalism.


Read the latest issue of The Adviser magazine!
The Adviser is the number one magazine for Australia's finance and mortgage brokers. The publications delivers news, analysis, business intelligence, sales and marketing strategies, research and key target reports to an audience of professional mortgage and finance brokers
Read more