By: Alex Whitlock
The Adviser has today announced that it will rank the banks to give the industry a clearer picture of how brokers perceive their services and products.
The Third Party Banking Report – Major Lenders will ask brokers across Australia to share their experiences in dealing with the five biggest banks over the last 12 months, with second-tier banks to be rated later in the year.
Since the onset of the GFC, the lending landscape has changed dramatically, with the majors now accounting for an increasing share of the mortgage market.
The report will look at how the shift in volumes to the biggest banks has influenced the attitudes and preferences of the broker channel.
Lenders will be ranked on their products, broker support and their overall third party operations with the results to be revealed in the April edition of The Adviser.
Publisher Jim Hall, said the new initiative would reinforce The Adviser’s commitment to its readers to provide an unbiased account of the state of the lending sector.
“As brokers continue to increase their market share, benchmarking which organisations are perceived as market leaders across all areas of their operations will be of considerable value,” Mr Hall said.
“A clear understanding of how brokers view the major banks’ third party operations is invaluable to the industry as a whole.”
Brokers will have the opportunity to participate in the survey when it goes live later today.