Former Mortgage Choice CEO Michael Russell has been appointed as the chief of a franchise broking group as it looks to expand the presence of its national brand.
Mr Russell joins MoneyQuest following six years as the head of Mortgage Choice. Prior to that, Mr Russell was the CEO of Choice Aggregation Services, which was jointly founded by Ross Begley, the founder of MoneyQuest.
Mr Begley said he was excited to be working with Mr Russell again as the group looks to build a fresh and innovative challenger brand in the retail financial services sector.
"In 2007 I saw an opportunity to build MoneyQuest to provide a better service experience for consumers and a more strategically aligned proposition for mortgage brokers. In the past eight years, we have invested heavily in technology to increase the productivity of our members and enhance the experience for our customers,” he said.
“With Michael coming on board, both our customer and member propositions will be taken to even greater heights.”
Mr Russell said it was great to be working with Mr Begley again in an industry that they are both very passionate about.
“Ross and I share a consumer vision for MoneyQuest that will see the bar raised in the provision of retail financial services in Australia, and this starts with building a best of breed service proposition for our members,” he said.
“Elite business coaching, superior process efficiencies, an enterprise-wide customer contact solution, digital and social media management, and leads from our subsidiary business ratesonline.com.au, will all form the cornerstone of our new business model that will, by its very design, be contrarian to all of our competitors.
“We have one goal in mind when it comes to our members, and that is to deliver to them unimaginable growth via a range of specialist resources previously unseen in the industry.”
Since 2009, MoneyQuest has been under the leadership of managing director Julian Mattatia, founder of ratesonline.com.au.
“Michael has an exciting vision for the business and I am very much looking forward to working with him in the capacity as head of sales and marketing,” Mr Mattatia said.
[Related: Michael Russell joins ALI Group]