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Company profile: Advantedge - Wholesale Lender

by Brett Halliwell8 minute read
The Adviser

Wholesale lender Advantedge sees a very rosy future for non-banks and their burgeoning array of products

In today's dynamic mortgage market, nonbank lenders play a key role in helping to drive and foster competitiveness for consumers. By providing flexible, innovative and personalised solutions that are closely tailored to the customer’s needs, non-bank lenders are able to offer a unique proposition that forms an essential part of a broker’s lender panel.

While the sector has had its challenges, non-bank lenders have emerged stronger than ever to become a genuine alternative to the majors, a fact that is more important than ever given increasing consolidation within the market. Through focusing on the areas where they are strong – namely the opportunity for personalised service and unique product options – non-bank lenders have been able to carve out a substantial niche for themselves that is being taken seriously by the broker channel.

As Australia’s leading wholesale funder, and a three-time Australian Lending Awards winner, Advantedge is committed to providing ongoing support to its non- bank lender partners, helping them to maintain and grow their business by offering flexible products they can tailor to their own strategy. Advantedge also offers security and long-term stability to non-bank lenders through access to NAB’s AA rated balance sheet, ensuring they are able to keep their rates competitive now and into the future.

The future success of the non-bank sector, and the competitiveness of the mortgage market in general, depends on non-bank lenders, and the funders who support them, continuing to innovate. Advantedge’s focus has been on service, as we continue to improve our offering through the strength of our operations team, who deliver consistent turnaround times and ensure brokers and customers dealing with our non-bank partners have the best possible experience.

In addition, by remaining a proactive voice in the industry, we hope to be able to continue offering strong support to our non-bank lender partners by spreading the word about the essential role non-bank lenders play in ensuring a varied and diverse mortgage market. As smaller, nimble players, there is endless opportunity for non-banks to play to their strengths and create a proposition that adds true value for brokers and customers.

Advantedge will continue to play a key role in facilitating this competitiveness in the coming years.

Brett Halliwell is general manager at Advantedge Distribution



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