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Big banks praised for social media skills

by Staff Reporter6 minute read

Three major banks have been recognised for their postings on LinkedIn by being named among the site’s top 10 most influential brands.

ANZ placed third, followed by the Commonwealth Bank at fourth and Westpac in 10th place.

Companies were judged based on their content marketing activity on LinkedIn.

ANZ’s LinkedIn profile has about 122,000 followers, while Commonwealth Bank has 74,000 and Westpac has 52,000.

The banks use their profiles to share photos, videos, company news, financial tips and complimentary media coverage.

CPA Australia topped the rankings, followed by the Cerebral Palsy Alliance in second and BT Financial in fifth.

Places six to nine were filled by Telstra, Virgin Australia, WorleyParsons and Thiess.

[Related: Aggregator gives social media tips]

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