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CBA, ANZ named among world’s most valuable banks

by Tim Stewart 7 minute read
The Adviser

The Commonwealth Bank and ANZ have been named among the most valuable regional banking brands in the world.

The BrandZ Top 100 Most Valuable Global Brands study combined measures of brand equity with interviews with over two million consumers globally.

CBA was the fifth-placed most valuable regional bank brand in the survey, up from seventh place in 2013.

"The Commonwealth Bank of Australia made the biggest climb in the Regional Bank Top 10, up 18 per cent to $21 billion," said the report.

ANZ was the only other Australian bank to feature in the Regional Bank Top 10, with a brand value of $19 billion.

The most valuable regional bank was Wells Fargo, at $54 billion, maintaining the number one ranking it received in 2013.

"Regional banks do score ahead of their global counterparts on trust and also score better for meaningful differentiation,” the report said.

“However, this is often a reflection of the more favourable ratings in their home markets, and on both scores they still have work to do to recover to pre-recession levels.”

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