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ING DIRECT has unveiled an incentive payment for brokers who refer clients to its Orange Everyday transaction account.
Brokers will be paid $110 for a successful referral, although this has been increased to $220 until 31 December 2014.
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ING DIRECT said it had responded to broker feedback by adding a ‘tick box’ section to the application form so customers can be contacted with more information if they are interested in the product.
The bank’s head of third-party distribution, Mark Woolnough, said he was confident Orange Everyday would become a favourite among new customers.
“We know our customers have a positive experience when applying for a home loan through brokers, so it made sense for us to extend this experience to our transaction account,” he said.
“When taking out a home loan, customers assess their broader financial situation and look for support, which is exactly what brokers provide.”
Orange Everyday has no monthly account keeping fees and comes with free ATM access anywhere in Australia.
The new incentive program is part of ING’s strategy to “deepen the bank’s already strong relationship with its brokers” and “become the primary bank for its customers”.
