In an attempt to reach the greater western Sydney consumer Pepper Group has signed on as a major sponsor with the Western Sydney Wanderers.
Speaking at the official launch of the partnership Western Sydney Wanderers CEO, Lyall Gorman said the association between the Wanderers and Pepper was a joining of “mutual minds”.
“It gives me great pride to announce that Pepper will be the newest member of the Western Sydney Wanderers family,” he said.
“I know this will be a long-term relationship between the two companies, who are in many ways very similar in what we stand for. Just as Peppers sign behind me says ‘Can Do’ the wanderers too have the same attitude.”
The sponsorship of the successful new football club includes the Pepper symbol on the sleeve of the player’s jerseys and a large Pepper banner in the far corner at the Wanderers home ground, Pirtek Stadium in Parramatta.
According to Pepper CEO, Patrick Tuttle the partnership will further strengthen the Pepper brand across Australia and particularly greater western Sydney.
“This partnership is very exciting for Pepper and great for our brokers,” he told The Adviser.
“This will help lift our brand in the area and hopefully when people think of the Wanderers they will associate that with Pepper.
“We love the atmosphere at the home games, the fans are great and the Wanderers have experienced rapid growth and success and we too have grown rapidly in a small time.”
Mr Tuttle went on to explain he believed the partnership was the perfect fit for Pepper.
The Western Sydney Wanderers 2012 debut season saw them qualify for the grand final. The Wanderers also experienced unprecedented support from the greater western Sydney community, as merchandise and season memberships flew off the shelves.