One of Australia’s non-bank lenders will this month celebrate 18 years in business.
Yesterday, RAMS head of brand and marketing Chris Thornton said the company has evolved to offer friendly, down to earth and simple home loan advice.
“Although, the look of RAMS has evolved over the years, our reputation for delivering a ‘simply better’ customer experience with great rates, local expertise, flexible products and innovation remains embedded throughout our culture and the way we do things,” Mr Thornton said.
“Our Rambassador, the iconic Raymond A Ram remains a solid brand amplifier despite having a few makeovers over time including the new-look computer-generated Raymond introduced in November 2011 that significantly improved brand awareness and customer consideration levels.
“Many Australians just want advice that’s simple and real. We’ve positioned Raymond as ‘your mate’ – the guy who knows what he’s talking about without pushing his opinions on you.”