New NLG Leasing GM will ‘hit the ground running’

“My experience, product knowledge about asset finance and innate understanding of the nuances of the industry directly aligns with NLG Leasing’s service offering,” Mr Reiter said. “This knowledge bank means that I can hit the ground running and move straight into implementing growth initiatives and enhancing the company’s position as a leading asset finance provider.”

The new general manager will focus on ensuring that customer service remains high and that the broker backend support stays “well oiled with tighter processing” in a bid to make turnaround times faster.

He will also be actively expanding relationships with brokers through regular communications, greater personal interface and more professional development days attendance with small aggregator groups.  

NLG Leasing revealed that a new broker has already been appointed to its product adviser unit, and that it will progressively add personnel to “reflect the upswing in demand for flexible asset financing”.

“Brokers are increasingly realising how asset finance is a smart, flexible alternative that allows the reallocation of funds to positively affect their client’s business efficiencies, productivity, sales and, ultimately, growth,” Mr Reiter said. “Similarly, reskinning cash flow effectively can also greatly enhance a client’s lifestyle and help achieve their personal goals.

“Whether it’s for professional or personal purposes,” the GM said, “we encourage brokers to continue to simply ask whether their client’s funds are being utilised to their maximum capacity. This advisory approach deepens relationships, provides a competitive advantage and increases revenue.”

[Related: Blog: Why yellow is the new black: Behind the rise in commercial asset finance]