Powered by MOMENTUM MEDIA
Powered by MOMENTUM MEDIA
SUBSCRIBE TO OUR NEWSLETTER SIGN UP
Powered by MOMENTUM MEDIA

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

In Focus: The importance of branding and brand image

mortgage choice web mortgage choice web
Contessa Pizanias 2 minute read

In this episode of In Focus, host Annie Kane is joined by Mortgage Choice CEO Susan Mitchell and Gordon MacVicar, owner of Mortgage Choice in Peregian Beach, to discuss the ins and out of marketing and how to get the most cut through with your audience.

Susan and Gordon share the importance of branding, how social media can be utilised to humanise your brand, what marketing strategies generate the largest return and how they measure success from the different marketing channels.

In this episode, tune in to find out:

- Which marketing channels get the best conversion
- How to establish your brand presence in a new area
- Their top three tips for brokers looking to up their marketing game

 

Articles of interest:

Major brokerage allows brokers to retain personal brand
A psychologist’s top tips on building client relationships
The biggest marketing mistake brokers make

Advertisement
Advertisement

Make sure you never miss an episode by subscribing to us now on iTunes!

Did you like this episode? Show your support by rating us or leaving a review on iTunes (Elite Broker) and by following The Adviser on social media: FacebookTwitter and LinkedInIf you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend your voice to the show, email This email address is being protected from spambots. You need JavaScript enabled to view it. for more insight!

In Focus: The importance of branding and brand image
mortgage choice web
TheAdviser logo
mortgage choice web
FROM THE WEB
more from the adviser
Fixed rate demand fell to eight-year low after RBA rate cut

The demand for fixed-rate mortgages dropped to an eight-year low ...

Aussies sitting on the fence as housing sentiment shifts

Recent political and economic developments have helped trigger a ...

More details of new SME business fund released

Those wishing to access the government’s new SME business fund ...