Brokers in Perth and Adelaide are set to enhance their digital marketing skills as The Adviser’s popular educational event continues its tour of the country.
Now in its second year, The Adviser’s Digital Marketing Boot Camp gives brokers of all levels of experience an insight into the digital revolution and how to leverage new and emerging technologies to boost their business.
Over 800 brokers and mortgage professionals attended digital marketing events in Sydney, Melbourne and Brisbane earlier this year. The one-day interactive boot camp equipped brokers with the necessary strategies to execute a low-cost, high-return digital marketing strategy.
The event will now be held at Adelaide Oval on Tuesday 8 November and Perth’s Parmelia Hilton on Thursday 10 November.
Astute broker Robert Craig was an attendee at Adelaide’s boot camp last year and said one of his biggest takeaways was how to effectively use videos to promote his business.
Mr Craig added that it’s now more important than ever for brokers to immerse themselves in digital marketing.
“Chances are that’s where clients will look for their finance brokers so it’d be very naïve to let yourself not be part of that,” he said.
Brokers will hear from Trevor Young, founder and chief of PR Warrior, who will reveal the secrets to publishing the right content in the right place online in order for brokers to market themselves to potential clients.
Founder of stuatkins.com, Stu Atkins will provide brokers with LinkedIn strategies for success.
We Are Content founder Michelle Falzon will present a session on how to decrease loan churn and trail run-off while increasing retention and referrals using email marketing.
Finally, brokers will hear from the founder of Digital Marketing Club Beth Powell who will close the event with a step-by-step guide on how brokers can implement efficient and practical digital marketing using the tools they have acquired during the Boot Camp.