Staff Reporter
The corporate regulator has drafted a ‘best practice’ guide to advertising financial services and products.
According to ASIC chairman Greg Medcraft, the drafted guide was created to help financial service companies publish and present advertisements that are accurate and balanced.
‘While our guidance covers issues of good practice in advertising, it may also help promoters and publishers comply with their legal obligations not to make false or misleading statements or engage in misleading or deceptive conduct,” Mr Medcraft said.
“Our guidance also indicates to industry the types of advertisements we may focus on more closely.”
ASIC’s guidance also contains real examples of where we have raised concerns with promoters of financial products or services and as a result their advertisement has been changed.
