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When it comes to banking and finance, there is one thing that customers put above all else when choosing a lender: trust. Creating trust is a long and complex process, but one segment of the market seems to have been doing it particularly well this year: customer-owned lenders.
The mutuals have seen strong growth over the last couple of years, with socially conscious customers increasingly asking their brokers about alternatives to the major banks – and brokers highly rating their overall experience with them. Annie Kane takes a look at why customer-owned banks are becoming increasingly popular.
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