Australia's number one brokerage revealed - Jun 2013

Aussie took out the top spot for the first time, narrowly beating long-running winner Mortgage Choice.

According to The Adviser’s Top 25 Brokerages Report, Aussie’s incredible volumes teamed with its excellent productivity levels helped the group to secure the coveted title.

The brokerage’s general manager for marketing and product, Stuart Tucker, told The Adviser that Aussie’s stellar year could be attributed to a number of things, including the ‘it’s smart to ask’ advertising campaign.

“We put a lot of media weight behind the campaign and it proved to be very successful. From the February/March period, when we launched the campaign, we saw a 40 per cent increase year-on-year in our lead generation,” he said.

“Our self-generated lead numbers were also up by 25 per cent.”

When it came to volumes, Aussie managed to grow its overall volumes by almost $3 billion in comparison to last year, with increases, in addition, in both broker productivity and number of loans settled.

Mortgage Choice also performed extremely well, growing its loan book significantly.

The Adviser’s publisher, Jim Hall, said the race for first place was very close this year, with both Aussie and Mortgage Choice performing incredibly well in the face of uncertain economic times.

“While the property market is tough at the moment, it is pleasing to see the economy hasn’t hindered Australia’s top performing brokerages,” he said.

For the full report, look out for the latest issue of The Adviser, hitting desks later this week