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Bank wins national award for broker app

by Staff Reporter9 minute read
The Adviser

Jessica Darnbrough

One of Australia’s non-majors has received national acclaim for its newly released broker iPad app.

Last week, St George took home the Salesforce of the Year Award at the 2012 Mobile Awards for its new iPad app – the Mobile Broker Toolkit.

Speaking to The Adviser, St George’s general manager mortgage broking Clive Kirkpatrick said the app facilitates a new way of selling home loans, and provides a fresh, interactive sales experience, utilising the iPad as an innovative and interactive sales tool.

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Brokers no longer need a laptop and paper based brochures when visiting a client.

The iPad app provides content, calculations and scenario analysis, allowing brokers to demonstrate the various options to clients – making the sales experience interactive and inclusive.

According to Mr Kirkpatrick, the app simplifies and standardises a meeting at the client’s home or workplace, and empowers brokers to answer questions on the spot.

"We're absolutely thrilled to win this award.  We pride ourselves on delivering innovation in technology to our broker partners, we were first to market with a broker iPad app because we could see the value it would add to a brokers business,” he said.

"We were able to deliver this app through collaboration with Travis Tyler's team in e-Channels and Dhiren Kulkarni's fantastic Technology team – these teams are leading the way in mobile banking.  This is further demonstration that St George is committed to the broker channel and to making it easy for brokers to do business with us.  Watch this space, there's more to come.”

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