ISCOVER
The brokerage has recruited a former bank GM of broker as its new state director for Western Australia.
Loan Market has added to its Western Australian team with the appointment of a new state director, in a bid to give brokers across the state more support.
The brokerage group announced Kaine Adamson – the former general manager of broker at P&N Bank/BCU – as state director for Western Australia.
Adamson, who started in the role on Monday (8 September), brings more than 20 years’ experience in Western Australia’s finance and banking sector. He began his career at National Australia Bank (NAB) in sales and senior distribution roles before moving into leadership positions at P&N Group, where he positioned brokers as the group’s primary growth channel.
He also himself served as a mortgage broker at Do Financial in Perth.
As Loan Market’s new Western Australian state director, he will be responsible for leading the performance of Loan Market’s broker network in Western Australia and will be focused on recruitment and strategic partnerships across the state.
Adamson will also be tasked with advocating for brokers, connecting them to new tech and supporting new-to-industry brokers.
Loan Market CEO David McQueen said Adamson’s leadership and industry knowledge made him a strong leader for Western Australian brokers.
“Kaine understands the trust customers place in their broker, and he’s seen first-hand how important it is to strengthen and protect that relationship,” he said.
“In his senior lending roles, he’s worked side-by-side with aggregators to remove roadblocks in the application process, saving brokers time and making the process smoother for their clients.
“His track record is all about sustainable growth and that focus aligns with our commitment to helping our brokers grow.”
Adamson said that joining Loan Market would allow him to support brokers.
“I’ve always known Loan Market has the brand and best model to support brokers, so I’m excited to join the team,” he said.
“[Executive chairman] Sam White has always been a passionate advocate in the industry and that filters down through every layer of leadership today, including David whose focus on broker growth is clear in every conversation.
“Brokers are integral to choice and outcomes in the market, with the end beneficiaries always being the customer.”
Adamson remarked that the outlook for Western Australia was strong.
“Perth’s median house price sits near $780,000, representing an 18 per cent increase over the past 12 months, making it one of the fastest‑growing property markets in Australia,” Adamson said.
“On the horizon are market incentives like the planned Home Guarantee Scheme, which brokers will be integral to navigating for clients.”
As well as the new Western Australian director, the brokerage group has also appointed Kirby Moore as a Western Australia-based training specialist.
Moore starts in the role on Monday next week (15 September) and was most recently with software business MYOB as a senior customer enablement consultant.
In her new role, she will focus on training Loan Market brokers and their teams.
Loan Market said the appointments build on the strong performance of the firm’s Western Australian brokers, who grew settled volumes by 24 per cent in the financial year 2025.
Commenting on her new role, Moore said: “I’m passionate about giving brokers the confidence and tools they need to achieve their goals.
“Being based here means I can deliver training and coaching they need and support them in real time as they put their learnings into practice.”
[Related: Loan Market launches major consumer campaign]
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