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Campaign launched to ‘hero the mortgage broker’

by Reporter2 minute read
On the air, live, radio campaign

A new radio campaign targeted at first home buyers, owner-occupiers and families has been launched to champion the “critical role” that brokers play in the mortgage market.

Following the launch of the Mortgage and Finance Association of Australia’s Your Broker Behind You campaign, mortgage and loan insurance company ALI Group has today launched a radio campaign to “hero the mortgage broker”.

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According to ALI Group, the campaign, which will run throughout spring, is aimed at 25- to 45-year-old first home buyers (FHBs), owner-occupiers and families, and will “strongly promote the mortgage broker channel”.

ALI CEO Huy Truong added that the campaign is also designed to increase awareness of loan service risks over a 30-year period and highlight that brokers can help with easing such risk.

Mr Truong also pointed to research conducted by the group in partnership with Core Data which surveyed 1,200 consumers and found that 96 per cent of home buyers expected their mortgage broker to “educate them on risks to loan service and to put in place a solution if the client has no plan B”.

“This campaign is all about making home buyers aware that their mortgage broker can meet this expectation,” Mr Truong said.

“The fact that ALI has paid out over $80 million for serious and terminal illnesses, death and involuntary unemployment reinforces that these risks are real, and the brokers involved were pivotal to their clients having financial protection in place.”

[Related: MFAA launches major broker advocacy campaign]

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