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Under the bonnet: What brokers want from aggregators

by Reporter4 minute read

In an increasingly competitive market, aggregators and broking groups are racing hard to be in pole position for brokers’ business. To understand the driving force behind brokers’ choices on aggregator groups, Momentum Intelligence, in partnership with The Adviser, surveyed brokers on what is needed for a group to motor ahead and what can be left in the pit stop. Annie Kane takes a look under the hood.

The importance of a broker’s satisfaction with a broking group came to a head earlier this year when the Sydney Morning Herald and the ABC’s 7:30 program suggested that Mortgage Choice’s franchise system — which was introduced 25 years ago when the group was established by multimillionaire brothers Peter and Rodney Higgins — was in need of an update.

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