A South Australia-based mortgage brokerage has re-branded after its management assumed a controlling stake in the business.
KeyInvest Lending Services has re-branded to Keylend following the successful completion of a management buyout (MBO).
Following the announcement, Keylend CEO and majority shareholder Chris Burns said: “Our association with KeyInvest Limited has been a great experience and their input into the business over the last 10 years has been invaluable.
“The new Keylend brand will provide further impetus for our team and business to continue to be one of Australia’s leading independent finance companies.”
The brokerage said that the new brand would provide the business with a “positive transformation” that would “enhance the service and commitment”.
Keylend also said that its management team plans to provide “exciting new lending products” and extend their “holistic approach to the business”.
“Over our 20 years of operation, we have been able to stay ahead of the pack by pure innovation, growth in our broker numbers and a great understanding of our clients’ needs,” Mr Burns added.
“Our value proposition is second to none, with great support programs to assist our network.
“At Keylend, we are absolutely committed to looking after the interests of our customers and brokers and have developed a range of affiliations to help them achieve their long-term financial goals.”