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Brokerage launches cloud-based CRM platform

by Reporter4 minute read
Brokerage launches cloud-based CRM platform

A mortgage brokerage has announced the launch of a cloud-based client relationship management software to “enhance one-stop-shop solutions” for clients.

N1 Holdings Limited (N1H) has developed its own client relationship management (CRM) system, which is designed to improve compliance, “semi-automate” communication with clients, strengthen client retention and maximise cross-selling capabilities and opportunities between staff members.

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The software is also designed to improve employee mobility by providing staff with cloud-based access to the system.

The company expects the platform to reduce operational costs by $50,000 per annum, as a result of ceasing subscriptions to external third-party software.

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N1H will roll out the CRM software across all aspects of the business in the coming weeks, and the company hopes to fully implement the system by the end of February 2018. 

The software will update over time to implement specific customisations, which will be applicable to all functions of the business.

“We are excited about the potential of our new CRM system,” N1H chief executive officer Ren Hor Wong said.

“We have carefully developed this technology over the past six months with input from key internal stakeholders.

“The release of this software is another significant milestone for the company and evidence of our team’s technology-driven mindset and entrepreneurial spirit.”

N1H is also in the process of finalising a proposal to franchise its N1 Centre framework, and it hopes that the CRM system can be used to assist the integration of future franchisees.

“This software will assist in supporting the growth of that business,” the CEO added.

“Our hope is that the new CRM software will allow our team to tap into additional cross-selling opportunities to our clients.”

Meanwhile, N1 Holdings noted that its pilot commercial lending initiative has shown early signs of success, with the CEO claiming that it’s been “extremely popular with clients”.

N1H claimed that the initiative is focused on lending only to high-quality borrowers, stating that it aims to generate annualised returns on capital of 15 per cent from its commercial lending business.

[Related: Fresh fears as Chinese buyer demand ‘hits the wall’]

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