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How brokers can improve their image

by Francesca Krakue4 minute read

Brokers are facing increasing scrutiny over commissions and incentives, but there could be a way to ‘cut through the noise’ and reconnect with borrowers and local communities.

Peasy director Joel Wyld says community engagement is important in all industries, however it is especially crucial in broking.

“I think it’s good for our image. It’s one of those things where we can connect to a lot of people,” Mr Wyld told The Adviser.

“We’ve got a lot going on at the moment... we’ve got a lot of noise being made about broker commissions. But our customers, they absolutely love us, so doing something and actually contributing back financially or with our time, it’s a way of giving back and saying ‘thank you’ for them supporting you.”

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Peasy – which has sponsored Lindfield rugby club’s senior team for three years – this year extended its sponsorship to the junior team.

Its current and new sponsorships will help the teams attract new players, host more events and fund new facilities.

“It’s a good feeling, seeing your dollars go to work in a club and seeing them all very happy that someone’s been able to help them because they love their sport,” Mr Wyld said.

He says brokers interested in becoming sponsors should be familiar with a member of the club or organisation theyre thinking of sponsoring.

“You’ve got to get to know the person that’s managing the sponsorship. Get to know them and see how the sponsorship is going to help and how you can get involved, not just financially but physically with your time as well.”

[Related: Award-winning broker shares top tips]

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