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More brokers to cash in on lead generator

by Huntley Mitchell4 minute read

A mortgage lead generation platform has announced a new partnership with a global technology company that will see its number of broker users skyrocket.

HashChing has joined forces with DocuSign – a program that allows businesses to securely sign documents electronically and send documents for electronic signature in just minutes.

Atul Narang, CIO and co-founder of HashChing, said integrating DocuSign will significantly reduce the time it takes for brokers to become activated on the platform and gain access to leads.

“We have approximately 1,200 brokers who are registered with HashChing that are waiting to be activated, and normally it would take us 10 to 12 days to get all of those brokers approved, but now as soon as brokers sign the agreement using the DocuSign technology, they are automatically activated on our platform,” he told The Adviser.

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“In the past, we have had brokers who have received a PDF of the HashChing agreement and forgotten to follow it up, so that issue will be fixed as well, meaning we won’t be losing business through onboarding brokers.”

Mr Narang said DocuSign will also enable HashChing to easily store and access contracts for compliance purposes, reducing printing costs as well as the company’s environmental footprint.

Brad Newton, vice-president of DocuSign’s operations in Australia and New Zealand, said HashChing is a great example of a business model that is disrupting a traditional market.

“By connecting home buyers directly to mortgage brokers, they are offering a real solution to a real life problem. It’s this kind of out-of-the-box thinking that DocuSign is aligned with,” he said.

“We also started out with a simple idea – removing paper from the last mile of business – and we’re thrilled to help HashChing achieve this.”

As a result of the new partnership, Mr Narang expects HashChing to have 1,500 brokers activated by the end of 2016.

“The plan is to capture at least 10 per cent of the best brokers in Australia,” he said.

“We only want the best brokers who are hungry for more business using our platform. There are a lot of others out there sitting on their trail, and we don’t want to attract those ones.”

As of April 2016, HashChing had created leads generating almost 1,000 home loan applications worth $530 million.

[Related: HashChing inks deal with listed property group]

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