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Digital marketing an ‘invaluable tool’ for brokers

by Emma Ryan4 minute read

A young third-party talent who wrote $11.2 million worth of loans through LinkedIn has highlighted the value of digital marketing.

Glynn Bruce of Nationwide Capital and Chifley Securities told The Adviser earlier this year that 90 per cent of his work comes from digital marketing alone.

Since then, he said utilising this tool has continued to open doors when it comes to lead generation, referrals and networking opportunities.

“I would say that it has assisted in identifying areas such as customer feedback and knowing what our clients want, which in turn has allowed us to increase finance leads and effectively allow the opportunity to connect with individuals," he said.

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“It has also allowed us to change the ways we market our products and services. It levels out the playing field with our competitors.”

Mr Bruce said brokers should make time to implement forms of digital marketing as the opportunities are “limitless”.

“Social media is already a big marketing tool and it will help a business increase their business lines and expand into alternative distribution bases,” he said.

“It can assist individuals find your name online and allows cross-selling opportunities,” Mr Bruce added.

For those looking to implement digital marketing into their business, Mr Bruce has some key advice.

“Make sure you make it a daily task in investing some time in networking, marketing and joining blogs on social media sites. This increases knowledge and knowledge is invaluable,” he said.

“Establishing an online presence is crucial for today’s high-growth finance industry, and using a tool like this will only help grow and solidify a business in many ways.”

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