the adviser logo

Sydney brokerage diversifies into planning, risk

by James Mitchell2 minute read

Shore Financial has opened a new division as it looks to diversify its offering and provide clients with products and services in the financial planning and insurance space.

Shore Financial Planning and Insurance will be led by Benjamin Pike, who will serve as director of the new division, which aims to provide ‘level insurance premiums’ and adequate cover to the group’s mortgage customers.

To continue reading the rest of this article, create a free account
Already have an account? Sign in

“It is a common approach for financial advisers to sell their client’s insurance policies with large upfront commissions, exposing the client to premium shock in later years,” Mr Pike said. “At Shore, we believe in level insurance premiums, which will have the opposite effect.”

The Sydney-based group said its clients have the highest loan balances in the mortgage broking industry, and as such many of its borrowers have inadequate insurance to pay out their mortgages and cover their family’s commitments in the event of sickness, injury or ill-health.

“We tailor the insurances to the client’s particular requirements,” Mr Pike said. “In most cases the premium associated with these insurances can be paid by their superannuation.”

Mr Pike has been in the finance industry for over 10 years. He has held a Proper Authority since February 2006 and is a certified financial planner. He holds a Bachelor of Commerce, majoring in financial planning.


James Mitchell

James Mitchell


James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.


You need to be a member to post comments. Register for free today


ABA finalists

Finalists for 2022 Australian Broking Awards revealed!

Run with the support of principal partner NAB, the Australian Broking Awards – which is now in its 12th year –...

Anthony Albanese new ta

Home owners in flood regions offered cash payments

Speaking at a press conference on Wednesday (6 July), Prime Minister Anthony Albanese confirmed that residents in the...

Sam Henley

Fifo invests further into BDM team

According to Fifo Capital (Fifo), Sam Henley joined the lender as its senior business development manager –...

Read the latest issue of The Adviser magazine!
The Adviser is the number one magazine for Australia's finance and mortgage brokers. The publications delivers news, analysis, business intelligence, sales and marketing strategies, research and key target reports to an audience of professional mortgage and finance brokers
Read more