Powered by MOMENTUM MEDIA
SUBSCRIBE TO OUR NEWSLETTER SIGN UP
Powered by MOMENTUM MEDIA

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Smartline completes merger

Staff Reporter 4 minute read

Staff Reporter

The final phase in the merger between Smartline and Mortgage Force has been completed, with Mortgage Force franchisees now operating under the Smartline brand in WA.

Smartline managing director Chris Acret said it was pleasing to have WA’s 30 plus franchisees now operating under the same brand as the rest of the group.

“It was appropriate to retain the Mortgage Force identity in WA for the first 18 months or so, to allow the merger to be bedded down and for the two businesses to be fully integrated,” Mr Acret said.

Advertisement
Advertisement

“That has been successfully achieved and it was felt that the time was now right to bring all franchisees under the Smartline brand.

“The merger has given us some fresh ideas and enabled us to take the best from each business.”

With the merger now fully complete, Mr Acret said he was confident the group had strong foundations in place for continued growth both in WA and nationally.

“The strengths of both businesses, coupled with Mortgage Force’s experience in operating in a highly regulated industry in WA, has served the group well over the past 18 months in an environment of considerable change and challenge nationally,” he said.

PROMOTED CONTENT


Smartline completes merger
default
TheAdviser logo

If you’re feeling overworked and overwhelmed in this fast-paced mortgage market, it’s time to make some changes, and the Business Accelerator Program can help! Early bird tickets are on sale now. Work smarter, not harder, this year.

default

 

more from the adviser
mortgage document sign ta 1 in 5 borrowers lies on loan applications

One-fifth of Australians have admitted to not telling the whole t...

money au ta Judo Bank valued at $1.9bn after equity raise

The SME challenger bank has announced its latest equity funding r...

gentlmen handshake Choice announces commercial white label service

The aggregator has partnered with a finance brokerage to add a co...