Finsure unveils new branding

The new branding – which comprises a new FS logo, new font and more clearly delineates the word “sure” in its name – forms part of a move to make the aggregation group's logo more contemporary ahead of its 10th anniversary.

Finsure CEO John Kolenda said the “dynamic and contemporary” new branding and logo would “more accurately reflect Finsure’s position in the market as a leader in providing cutting edge broker support solutions”. 

“It’s hard to believe we will be celebrating 10 years of Finsure during 2021, and I am very proud of all we have achieved over the past decade,” Mr Kolenda said.

“The Finsure offering has been significantly enhanced since the business commenced trading in 2011. We decided it was time to revamp our branding in order to align our brand identity with our service proposition.”

He continued: “Our vision remains the same – to be acknowledged as the most respected financial services partners by our brokers. 

“While the brand elements, including the logo, have been evolved, the respected Finsure name will not change under the brand refresh.”

Mr Kolenda said Finsure had benefitted from its merger two years ago with BNK Banking Corp Ltd, with its loan book having recently surpassed $50 billion and on track to settle over $18 billion for FY21. 

“Our recruitment has also gone from strength to strength with the Finsure broker network approaching 2,000 brokers,” he said.

“Since it was established in 2011, Finsure has become one of the fastest-growing aggregation businesses by offering a diverse lending panel, flexible commission models, academy, marketing and lead generation and comprehensive mortgage broker support services.

“Our market-leading customer relationship management platform, Infynity, has been a significant boost to its service proposition for brokers,” he said, adding that it “streamlines workflow, supports brokers with the introduction of BID and automates time-consuming tasks”.

You can find out more about Finsure and its offering to brokers in the Broker’s Guide to Aggregation Groups, out now.

[Related: Finsure partners with illion Open Data Solutions]