Mortgage Choice has announced that it has become a founding partner of a new financial education platform for women, Tilly Money.
The major brokerage has joined hands with Switzer Financial Group to be one of the founding partners of the platform designed to increase financial knowledge and independence among women.
Tilly Money was established this year by Switzer Financial Group CEO Maureen Jordan in a bid to encourage learning and investing among women.
According to Mortgage Choice, the brokerage will be creating content for the Tilly Money platform, including articles and podcasts to educate its female audience.
Commenting on the partnership, the brokerage CEO, Susan Mitchell, observed that financial decision making and wealth creation have historically been associated with men. She added that despite this stereotype shifting in recent decades, more work is required.
“We believe that financial education and independence is crucial to female empowerment. We are thrilled to support a platform like Tilly Money, which helps women bolster their financial literacy to make important financial decisions, grow wealth and prosper independently.”
“The Tilly Money partnership allows us to arm more women with the vital knowledge required to take control of their finances and make informed decisions about property ownership and their financial future.”
Recent research conducted by Mortgage Choice earlier this year showed that women are feeling more confident to enter the property market on their own, with over 30 per cent of women having or likely to buy a property on their own, an increase from just over 25 per cent in 2019.
The research also revealed that the search for financial stability was driving women into the property market, with 44 per cent choosing to enter the housing market to stop the rent cycle, compared with 32 per cent of men.
“A solid foundation provided by education and access to expertise goes a long way to giving women the confidence to make such significant financial decisions like purchasing property,” Ms Mitchell said.
Earlier this year, the major brokerage rolled out its Aspire program, which encourages women to become involved in finance.
“There is a real parallel between what we are trying to achieve through our partnership with Tilly Money and what we are delivering through our Aspire program at Mortgage Choice,” Ms Mitchell said.
“Aspire aims to nurture the next generation of female business owners within our mortgage broking and advice networks. We see the partnership with Tilly Money as another avenue to support Australian women.”
The focus on financial literacy by the broking industry has been evident through programs initiated by others in the recent past, with Entourage Finance broker Mikaela Patterson recently launching a financial wellness program that targets businesses across all levels, from executives to employees.
Malavika Santhebennur is the features editor on the mortgages titles at Momentum Media.
Before joining the team in 2019, Malavika held roles with Money Management and Benchmark Media. She has been writing about financial services for the past six years.
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